Web Design Essentials: Elevating Digital Experiences through Web Animations

Keeping web designs innovative is essential given how the current digital landscape is set up. The events of the past year have seriously accelerated the world’s shift towards digitization. With the sudden outbreak of the global pandemic, everyone was forced to adapt accordingly. Hence, remote working and distance learning became common.

This also meant that everyone significantly had to turn the user interfaces of their various platforms up a notch. Now more than ever, the number of users going online is reaching a record-high. You’ve seen businesses use their websites to present professionally animated corporate videos for better digital marketing. Personal blogs have turned into interactive pages to keep visitors entertained.

Many experts have predicted that this massive transition into the digital realm, which was once borne out of necessity, will become permanent. This is already becoming evident as more companies consider keeping the work-from-home arrangement in the post-pandemic world. Likewise, certain educational institutions are also planning to continue with distance learning to make education more accessible.

Motion, Activated

Now comes the most important issue that needs to be addressed: elevating web pages. Well, one of the best ways to drastically improve your site’s user interface is by incorporating website animations. The biggest complaint that users have against typical websites is that they’re too static. Simply adding motion will definitely make your page more dynamic.

Website animation is not entirely a tool that recently sprung up within the past year or so. It’s been around for quite a while, but it’s also been highly underutilized. Moreover, despite the wide selection of animations to incorporate, not all of them can be eye-catching for your users.

Whether you’re looking to improve your business page or spice up your personal site, here are the best website animations to consider at the moment.

Keep it in the Back

Incorporating motion graphics into your website’s background can be a fun and simple way to elevate your page. This is especially effective since it’s usually placed on your site’s landing page. Right away, it catches the attention of users who visit your site, leaving a good first impression.

Moreover, background animations often serve as a type of card that helps introduce the purpose of your website to your visitors at a glance. This type of animation has been widely used across different industries and niches, further highlighting its effectiveness.

Loco for Logos

Having a logo for your website is one of the most important things that helps to set it apart from the rest. What will make it even more distinguishable is if you animate the logo that you already have. Incorporating animated logos has been at the top of website animations for a couple of years now.

Your logo is usually the first thing that users notice when they visit your website. Moreover, a logo that’s done right is sure to leave a lasting impression. This will definitely encourage your users to remember your site and keep coming back to it. When animating your logo, consider the personality of your site.

working on the website

Be Like Water

One of the newer web animations to keep in mind is liquid motion. This type of animation is typically used when navigating through your site’s different pages or elements. It allows the transition to appear seamless.

Animating with liquid motion adds a layer of interactivity to your user interface as well. It can be calming and sometimes even hypnotic, which can significantly elevate a user’s experience. If you’re looking for something to keep make your website engaging without too much commotion, this is the way to go.

Letters that Move

A big element that quite possibly all websites have is text. Your website’s typography accounts for a huge chunk of your site’s makeup. While it takes up most of your page, it doesn’t necessarily have to be static and boring.

Kinetic typography is also one of the many website animations on the rise. Making the text on your website move in certain instances can help to emphasize the things you want your visitors to notice. It also just adds a very cool feature that anybody can appreciate.

Almost There

The loading time for websites can vary immensely, which can be attributed to different factors. However, it’s been observed that most users expect a web page to load in two seconds or less. If it takes even a second more, you’ll start to lose visitors to your site.

Fortunately, web designers have found the key to address this issue: loading animations. Animating your website’s loading screen can help to ease the frustrations that users might feel when it’s taking more time than usual. This keeps visitors engaged and even entertained.

Don’t Stop the Motion

As a result of the mass digital transition, there is also a growing demand to significantly improve people’s experiences online. Adding motion through animation into the typical static user interfaces that most websites often possess can definitely elevate people’s digital experiences.

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