Video Marketing: The Future of Content Marketing

If you look at the last decade, you can see how the digital landscape has notably evolved. From desktop computers and laptops, people these days use phones and tablets to search the internet and interact with its content.

Another significant change over the last 10 or 15 years is how affordable digital technology has become. There are virtually no more hurdles that prevent anyone and everyone from interacting with content whenever wherever, and in whatever way.

Considering such, content marketing has also seen remarkable changes over the years. These days, with so much content thrown at us, those that actually succeed are the ones that can deliver what we want.

Luckily, these days, it is much easier to keep up with the changes in the content marketing world. One of the significant forms of content marketing is video marketing.

In recent years video marketing has become popular. In the foreseeable future, this type of content marketing will continue to be more relevant than ever.

Video Marketing Statistics

Video marketing these days is no longer just an option but a necessity for businesses to survive the tough landscape.

In a 2020 survey, it was shown that around 86 percent of brands have been relying on video marketing. It was a 41 percent increase since 2016.

Based on the report by Optinmoster, video marketing increases qualified least to 66 percent per year. It also increases brand awareness to 54 percent.

Furthermore, videos are not just engaging; they also play a significant role in a consumer’s decision-making process. A survey conducted in 2018 involving the purchase of software or app showed that almost eight out of ten users finalize buying a piece of software or app after watching a video of the brand.

If these numbers are not enough to convince you why your business needs to take video marketing more seriously, here are five crucial reasons.

man filming

Why You Need to Embrace Video Marketing

1. It Is the Most Engaging Type of Content

In today’s highly saturated market, it is crucial to stay ahead in the competition. And staying ahead is not easy. Paid still ads have worked before, and still are, but consumers have grown tired of being bombarded every day. Most often, no one really pays attention to typical still image ads.

But videos have a different effect on consumers as compared to still images. Videos tap the various senses including, visual, spatial, and hearing. It is said that videos grab more attention five times longer as compared to still images.

2. It Is Cost-efficient

Investing in video marketing helps your business cut down on advertising costs. Companies spend so much on other digital marketing strategies such as search engine optimization (SEO), pay-per-click (PPC), and email marketing.

Not that these other marketing methods are inefficient, but by investing more in video marketing, you can easily pique the interest of your target audience.

Not to mention, video content tends to fit well on all devices, from desktop computers to smartphones with quality phone video players. Video marketing has more reach, is more user-friendly, and is more consumer-centric.

With video content more accessible, it is only natural that they tend to go viral quickly. A study estimated that around 92 percent of mobile users share the videos they consume with other people.

3. It Strengthens Customer Trust and Loyalty

Trust is very crucial among consumers. In this highly competitive business landscape, it pays if you show how much you value your customers. Doing so makes them trust your brand and stay loyal to you. But how exactly can you achieve this using video content?

One way to do it is to post Question and Answer videos. It offers a platform for your audience to raise their concerns and questions.

Providing video content also humanizes your brand. When you put a face to your brand, it feels more authentic, relatable, and trustworthy among consumers.

4. It Boosts Social Media Engagement

With this ongoing health crisis, video content has become increasingly relevant as brands cannot interact with consumers the same way as pre-pandemic. If you look at it, video content has dramatically increased due to the outbreak of COVID-19.

Live stream videos and video content on various social media platforms have received more engagements than photos.

5. It Simplifies Concepts for Consumers

There is so much information inundating us every day, and it can be overwhelming. However, video content makes complex information easier to digest and recall—no wonder why video advertisements are more effective than static ads.

Your brand can benefit from video marketing by offering short-form videos on your Frequently Asked Question page. Not everyone has the patience to read through materials, so it comes in handy that you invest in short but informative videos instead.

As mentioned, customers are more inclined to finalize a purchase after watching a video about the product they are planning to buy. Thus, leveraging your business by investing in video marketing is a win for your company.

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