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Inbound versus Outbound: Marketing in a New Decade

Behind every successful business is a solid marketing strategy. How you connect with customers and how you present your product are essential to increase sales and ensure growth. Marketers these days often throw around two terms: outbound and inbound marketing. Both terms signify a shift in how companies build awareness and engage customers. Knowing their …

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Marketing

Clout that Counts: A Quick Guide to Influencer Marketing

As consumers shift from watching television to relying on the Internet for entertainment—and pretty much everything else—brands scramble to keep up. Marketing efforts have moved from merely traditional means to digital means, where companies invest to put their products out online. The rise of social media and the increasing hours’ consumers spend online make investing …

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